Wine consumers in general are becoming more discerning and therefore trading up in quality. At the super-premium end, wealth is a fast-growing segment that ensures demand for the top wines remains strong. At the same time, supply is legally limited by Appellation Contrôlée wine law and is also continually shrinking due to consumption.
From a financial perspective, consider the following important points:
Detailed financial studies (available on request) and academic research support these findings, which are compelling arguments along with the relatively untapped opportunity of the wine investment market.